There's a part in every girl that makes her feel confident. It may be her ankle in stilettos, it may be the curves in her hips. Her piercing eyes, the flip of her hair. Or even the depth of her mind. She knows it shines. She knows sheu2019s got it going on. The part may get her noticed when she isn't wearing the jeans. But when she IS wearing the jeans, the package comes together.

We have the opportunity to redefine the word cruel to mean the combination of sassy, sexy, independent, confident, yet authentic. Whatever part of her that she owns, we make the jean to complement it. The way her shoulder curves, it's hypnotic. When combined with the jeans, it's totally CRUEL.